$10K/month of free Google Ads, actually spent.
Every 501(c)(3) qualifies for up to $10,000 a month of free Google search ads. Most shelters never apply, or lose the grant because nobody manages it. We apply, build, and run it for you.
- adopt cat near me342 clicks18 conv
- donate to animal shelter284 clicks42 conv
- volunteer with animals156 clicks11 conv
End-to-end Google Ads management, not a setup-and-abandon.
Eligibility + application
We verify your 501(c)(3) status, handle Google for Nonprofits enrollment, and file the Ad Grants application end-to-end.
- TechSoup validation
- Google for Nonprofits enrollment
- Ad Grants application filed for you
Campaign setup
Keyword research, ad copy, landing page alignment, and campaign structure built to actually spend the $10K cap.
- Keyword research per program
- Ad copy + headlines we wrote
- Landing pages that match the ad
Ongoing management
Bid strategy, negative keywords, geo-targeting, and ad rotation — tuned weekly by humans who do this for a living.
- Weekly bid + keyword review
- Geo-targeting by service area
- Ad rotation + A/B testing
Compliance monitoring
The grant has strict rules — 5% CTR floor, conversion tracking, account structure. We keep you compliant so you don’t lose it.
- 5% CTR maintained
- Conversion tracking configured
- Quarterly Google audit ready
Conversion-focused
We don’t chase vanity clicks. Ads point at donate, adopt, volunteer, and event flows on your Bloom site with conversion tracking.
- Donate, adopt, volunteer flows
- End-to-end conversion tracking
- Cost-per-conversion reporting
Reporting in plain English
Monthly reports showing spend, clicks, conversions, and what we’re changing next — no agency jargon.
- Monthly plain-English report
- What we changed, and why
- No agency jargon
From zero to spending the grant.
Apply + enroll
We file Google for Nonprofits + Ad Grants. Google typically approves inside 3–10 business days.
Build + launch
Keyword research, ad copy, and landing pages go live. Campaigns start accruing the grant.
Tune + report
Weekly bid + keyword tuning, monthly plain-English report. The grant keeps compounding.
Your shelter. Your growth team. Free, forever.
20 minutes on a call. If Bloom is a fit, we set your shelter up ourselves this week. If it isn’t, we’ll tell you — and point you somewhere that is.
Have a question first? Email us. We read every message.