E-commerce founders aiming their playbook at the shelters saving lives.
We're not consultants, and we didn't get here from nonprofit work. We've spent years building and scaling our own e-commerce brands — websites, ads, email, CRM, retention — the whole growth stack. Then we met the shelters, saw the gap, and decided to close it.
The shelters caring for animals were stuck with nonprofit-grade tools.
Meanwhile, D2C and e-commerce brands were running an entirely different playbook — Klaviyo flows, Google Ads stacks, conversion-optimized checkouts, real CRMs, segmentation, lifetime-value math. The stuff that moves needles.
Shelters wanted to do all of that. They just didn't have the time, budget, or specialist hires. Every platform targeting them was either a fundraising form bolted to a static site, or a $500/mo SaaS with half the features and none of the expertise.
So we built the thing we wish they'd had five years ago.
The same growth engine that powers modern brands. Tuned for shelters.
Conversion-focused websites
Built to turn visits into donors, adopters, and volunteers.
SEO that actually ranks
Technical + local + content, done the way ecom brands do it.
Google Ad Grants
Applied, structured, and tuned like a real paid media campaign.
Lifecycle email
Automated flows that treat donors like loyal customers.
Funnel optimization
A/B testing, checkout tuning, retention math — end to end.
CRM + segmentation
Donor lifetime value and re-engagement, not a dusty contact list.
We want to use our marketing powers for good. Animal shelters are doing some of the most good out there — so that's where we're aiming it.
More money raised means more animals saved. That's the whole chain. If we can plug the growth engine that works for modern brands into the organizations saving the most lives, we will — and we'll make it free.
Three things that make the model work.
You'll talk to the people who built it
We’re hands-on with every shelter we bring on. No call-center, no tier-1 support pinball. When something’s off, you’re talking to people who actually know how to fix it — and want to.
AI is how we stay free
We built Bloom on a backend that lets a small team do the work of a large one. That efficiency is what lets us skip platform fees, skip subscriptions, and keep the whole thing free for shelters — forever.
Incentives are aligned by design
Bloom only earns when donors voluntarily tip at checkout. So we’re obsessed with the same thing you are: more donors, better experience, higher lifetime value. If you lose, we lose.
A small, senior team — plus the AI we built to back it up.
We're intentionally small. The founders are the people running onboarding, building the tools, and showing up on calls. Our in-house AI handles the heavy-repetition work so we can keep the human side of this directly with shelters — not handed off to a call center overseas.
Your shelter. Your growth team. Free, forever.
20 minutes on a call. If Bloom is a fit, we set your shelter up ourselves this week. If it isn’t, we’ll tell you — and point you somewhere that is.
Have a question first? Email us. We read every message.